Keyword Questions Tool

I’ve just heard about this useful free tool for finding “long tail keywords” that pertain to your website. As you know, keywords are terms that your potential site visitors will type into a search engine to find sites like yours. A long tail keyword is actually a phrase that contains keywords. For example, a keyword pertaining to my site would be “websites”, and a long tail keyword would be “best website design for small business”.

The benefit of a long tail keyword is that there may not be as much competition (i.e. other websites like yours) for that phrase. While there are thousands of sites using the keyword “website”, there will be a lot less using the key phrase of “best website design for small business”. So, I have a better chance of appearing high on the search results if I feature that phrase on my site.

The Keyword Question tool allows you to search on your topic to find the types of questions people are typing in to search engines, like Google, Yahoo! or MSN. This is a great benefit, because you can put the question on your site, such as the title of a blog post, and then use that page to answer the question.

How would you use this? In my case, a search on “website” shows 100 questions people frequently ask. The top one is “how to unblock a website.” Well, that is going to vary depending on who has blocked the site, so it’s probably too complicated for me to write a short article on that one. However, one question that appears in many different forms is “how to make your own website” (see also how to make a website, how to make a free website, etc.). Since I’m a web designer, I happen to know a lot about these questions, and I can make a post containing some tips for how to proceed. In fact, I plan to create a series of posts on this topic, so stay tuned!